CHIP invites Technical and Financial Proposals from qualified media, advertising, and communication agencies/firms to design and implement an integrated HPV vaccination awareness and demand-generation campaign in Swabi and Bannu Districts, Khyber Pakhtunkhwa.

The campaign will support the HPV vaccine campaign, community awareness, demand generation, and routinization through mass media, outdoor advertising, and creative communication. The timeline for the assignment is Oct-Dec 2026

Scope of Assignment

The selected agency/firm will be responsible for the design, production, placement, facilitating, and implementation of the following campaign components:

• Outdoor Advertising: publication and display of HPV vaccination messages through billboards, streamers, flashers, at strategic locations in Swabi and Bannu.

• Radio, TV & Celebrity Campaign: facilitate the airing of approved HPV awareness messages through relevant radio and television channels, including the engagement of suitable celebrities/public figures in consultation with CHIP for recording and dissemination of HPV vaccination messages through agreed media platforms.

• Campaign Mascot/Characters: fabricate culturally appropriate campaign characters demonstrating positive intent toward HPV vaccination. The characters/mascots will be placed/displayed at selected shopping malls and other agreed public locations.

• Ensure all campaign designs, scripts, messages, illustrations, recordings, and other communication materials are submitted to CHIP for review and approval before production, publication, installation, or airing.

• Provide photographic, video, media airing/placement, and other required evidence of campaign implementation.

Technical Proposal

The Technical Proposal should include:

• Understanding of the assignment and proposed campaign approach.

• Creative concept and methodology for each campaign component.

• Proposed media and outdoor advertising plan.

• Proposed radio/TV channels and indicative airing plan.

• Approach for celebrity message recording and dissemination.

• Concept for campaign characters/mascot.

• Mobile miking and vehicle deployment methodology.

• Implementation timeline/work plan.

• Proposed team and relevant experience.

• Evidence/portfolio of similar media, public awareness, health, or social behaviour change campaigns.

Financial Proposal

The agency/firm shall submit a detailed, itemized Financial Proposal separately for each campaign component, including:

• Designing, printing, installation, rental/display and removal of billboards, streamers, flashers, and multimedia screens.

• Radio/TV & Celebrity Messages: Recording, production, airtime, and broadcasting through agreed radio and television channels.

• Design, fabrication, transportation, installation and placement of campaign characters/mascots.

• Production costs and Professional/consultancy/agency fees.

• All transportation, human resources, equipment, taxes and other logistical or operational expenses required to complete the assignment.

The total budget for this consultancy is PKR 1,500,000, inclusive of all applicable taxes. The quoted financial proposal must be all-inclusive. No additional cost for logistics, transportation, production, equipment, staffing, installation, media placement, or other operational requirements will be borne by CHIP beyond the approved contractual amount.

Required Experience

Applicants should demonstrate relevant experience in media campaigns, advertising, outdoor communication, creative design, media production, and community awareness campaigns. Previous experience in health communication, vaccination, social and behaviour change communication (SBCC), or development-sector campaigns will be preferred.

The agency should have demonstrated capacity to manage outdoor advertising, electronic media, creative production, fabrication, vehicle branding, and field-level campaign implementation in Khyber Pakhtunkhwa.

Submission Requirements

Interested agencies/firms should submit:

1. Technical Proposal

2. Detailed Financial Proposal

3. Company/agency profile

4. Evidence/portfolio of similar assignments

5. Proposed team and relevant experience

6. Proposed implementation timeline

Geographic Coverage: Swabi and Bannu Districts, KP
Application Deadline: (28 Sep 2026

Submission address / Email:Applications may please be submitted in person(hard copies-preferred) on the address: CHIP House # 05, Street # 09, G-8/2, Islamabad, Pakistan, 051-2250360 & 2280081 or through email as per the following email ID: [email protected]
Email Subject:Technical & Financial Proposal – HPV Media and Outdoor Awareness Campaign