Key Responsibilities

1. Digital Marketing & Campaign Support

• Assist in planning and executing integrated digital marketing campaigns to promote organizational initiatives and brand visibility.
• Conduct market research and competitor analysis to support data-driven marketing strategies.
• Support email marketing activities, including content creation, template design, segmentation, and performance tracking.
• Coordinate promotional campaigns, events, and outreach activities to enhance engagement and reach.
• Monitor campaign performance and prepare periodic reports with insights and recommendations.

2. Social Media Management & Engagement

• Develop, manage, and maintain monthly content calendars across platforms (Facebook, Instagram, LinkedIn, X, etc.).
• Create and publish engaging content including posts, stories, reels, and short-form visuals.
• Actively manage community engagement by responding to comments, messages, and audience interactions in a timely manner.
• Track, analyze, and report on social media performance metrics (reach, engagement, growth, conversions).
• Collaborate on planning and execution of paid social media campaigns.

3. Internal & External Communications

• Draft and circulate internal communications including announcements, newsletters, staff updates, and organizational messages.
• Support development of internal engagement content to strengthen organizational culture and employee communication.
• Assist in preparing external communication materials such as press releases, reports, success stories, and donor/stakeholder updates.
• Ensure consistency of messaging across all communication channels and alignment with brand tone and voice.
• Coordinate with internal teams to gather information for storytelling and communication materials.

4. Creative Design, Photography & Videography

• Create high-quality digital and print materials including social media creatives, banners, infographics, brochures, and campaign visuals.
• Design content using Adobe Photoshop, Illustrator, InDesign, and other relevant graphic design tools.
• Capture professional-quality photographs and videos for organizational events, campaigns, and storytelling purposes.
• Edit photos and videos using industry-standard photo and video editing tools to produce engaging visual content.
• Ensure all creative outputs are aligned with brand identity and communication guidelines.
• Stay updated with design, photography, and videography trends to bring innovative ideas to content creation.

5. Website Management (WordPress)

• Manage and update the organization’s website using WordPress.
• Upload and edit content including pages, blogs, images, videos, and campaign updates.
• Ensure website content is accurate, up-to-date, and aligned with brand messaging.
• Coordinate basic website design updates, layout changes, and plugin management (where required).
• Monitor website performance and coordinate with technical support for any issues or improvements.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Media Studies, Design, Film/Media Production, or a related field.
• 1–2 years of relevant experience in digital marketing, social media management, content creation, or communications.
• Strong proficiency in Adobe Photoshop, Illustrator, InDesign, and other photo/video editing tools (e.g., Premiere Pro, CapCut, Final Cut Pro, etc.).
• Proven experience in photography and videography, including shooting and editing content for digital platforms.
• Hands-on experience with social media platforms and analytics tools.
• Working knowledge of WordPress CMS for website management and content updates.
• Strong understanding of internal communications, branding, and external stakeholder communication.
• Knowledge of SEO, content marketing, and digital campaign strategies.
• Strong written and verbal communication skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail and storytelling ability.