LASOONA Relief and Development Organization
Coordinator-Media and Communication - (Female Only)
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Posted date 14th June, 2024 Last date to apply 30th June, 2024
Category Media and Communication
Status Closed

LASOONA Relief and Development Organization seeking applications for the position of Coordinator-Media and Communication to be based in its head office, Saidu Sharif, Distt. Swat.

Job Purpose:

The Coordinator Media and Communication plays a crucial role in enhancing LASOONA’s visibility, reputation, and impact through effective communication with external and internal stakeholders. By effectively showcasing LASOONA's work and achievements, the Coordinator Media and Communication contributes to the organization's overall mission.

Responsibilities:

Publications and Research Materials:

  • Contribute to the creation of publications and research materials that effectively communicate LASOONA's mission and impact.

  • Utilize excellent writing and editing skills to convey messages to diverse audiences, ensuring clarity, accuracy, and alignment with LASOONA's messaging and branding.

  • Collaborate with subject matter experts and researchers to develop engaging and informative content for reports, policy briefs, and other communication materials.

  • Conduct thorough research to gather data and evidence to support the development of compelling publications.

Design Oversight:

  • Provide guidance and supervision for all design-related activities, ensuring adherence to LASOONA's brand guidelines.

  • Collaborate with graphic designers to create visually appealing graphics, illustrations, and infographics for social media, reports, and other communication material.

  • Review and approve design concepts, layouts, and final designs to ensure consistent and high-quality visual representation across all communication materials.

  • Stay updated with design trends and best practices to continuously improve the visual appeal and impact of LASOONA's communication materials.

Website Management:

  • Manage the content of LASOONA's website, ensuring it is regularly updated with relevant articles, news, success stories, and resources.

  • Collaborate with the web development team or external suppliers to implement website enhancements and ensure a user-friendly experience.

  • Monitor website analytics to assess user engagement and make data-driven decisions for content oti8mization.

  • Ensure that the website content is accurate, up-to-date, and aligned with LASOONA's messaging and branding.

Digital Communication:

  • Manage LASOONA's digital platforms, including the website and social media channels, ensuring regular updates and engaging content.

  • Monitor social media trends and analytics to identify opportunities for engagement and develop strategies to grow LASOONA's online presence.

  • Create multimedia content, such as videos, infographics, and interactive content, to effectively communicate LASOONA's impact and stories.
  • Respond to inquiries, comments, and messages received through digital platforms in a timely and professional manner.

External Communications Suppliers:

  • Maintain relationships with external communications suppliers, such as designers, copywriters, video makers, and photographers.
  • Provide clear briefs and specifications for their work, ensuring they understand LASOONA's mission, branding guidelines, and communication objectives.
  • Review and provide feedback on deliverables to ensure they meet the desired quality standards and align with LASOONA's messaging and visual identity.
  • Manage contracts, budgets, and timelines for external communications projects.

Case Study Management and Asset Bank:

  • Support the program/projects teams in designing case studies following LASOONA's protocols and guidelines.

  • Ensure that all data, including photos, videos, and written case studies, are properly archived in the asset bank.
  • Regularly update the asset bank to maintain an organized and up-to-date resource library for easy access to visuals, stories, and other communica8on assets.
  • Collaborate with program teams to gather and document impactful case studies, ensuring that they highlight LASOONA's work.

Media and Public Relations:

  • Maintain a database for Press Clippings

  • Draft and distribute press releases and media pitches highlighting key initiatives, achievements, events, and research findings

  • Prepare reports on media coverage, highlighting key messages, reach, and impact.

Essential Qualification

Bachelors or Master’s degree in Media, Mass communications or any other related subject.  

Professional Experience

Minimum 2-3 years of proven experience with I/NGO or corporate sector.

Key Competencies

  • Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator, or other graphic design software.
  • Well familiar and hands on experience of graphic designing.
  • Understanding of design principles and ability to provide guidance and feedback on visual materials, ensuring adherence to brand guidelines.
  • Knowledge of creating visually appealing graphics, infographics, and layouts for both digital and print media.
  • Proficient in using MS office to support making research publication in house
  • Proficiency in managing digital platforms, including websites, social media channels, and content management systems.
  • Understanding of social media best practices and ability to develop engaging content for various social media platforms.
  • Basic knowledge of analytics tools to measure and optimize digital communication efforts.
  • Strong research skills to gather information, statistics, and data to support communication materials and strategies.
  • Photography/Videography and basic knowledge of handling DSLR Camera would be a plus.

LASOONA offers competitive salary package including Health/Life insurance and conducive working environment.

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