• Marketing Strategy and Planning:

  • Develop comprehensive marketing strategies to promote the hotel's services and facilities.
  • Identify target markets and demographics to tailor marketing efforts effectively.
  • Plan and execute promotional campaigns to drive bookings and revenue.

• OTA Management:

  • Manage listings on online travel agencies (OTAs) such as Booking.com and Airbnb.
  • Optimize OTA profiles to increase visibility and bookings.
  • Monitor reviews and ratings to maintain a positive online reputation.

• Content Development:

  • Create engaging marketing content for various platforms, including website, social media, and email newsletters.
  • Produce compelling articles and blog posts related to the hotel, travel, and local attractions.
  • Ensure all content is aligned with the brand voice and messaging guidelines.

• Coordination with Marketing Agencies:

  • Collaborate with external marketing agencies to execute marketing campaigns and initiatives.
  • Provide guidance and feedback to ensure marketing materials meet brand standards and objectives.

• SEO and Blogging:

  • Optimize the hotel website for search engines to improve visibility and organic traffic.
  • Regularly update the blog with relevant and engaging content to drive website traffic and engagement.

• Property Visits:

  • Conduct visits to the property in Changla Gali as needed to assess marketing needs and opportunities.
  • Coordinate with on-site staff to gather content and insights for marketing purposes.

• Social Media Marketing:

  • Manage and maintain the hotel's presence on social media platforms including Facebook, Instagram, and YouTube.
  • Develop social media campaigns to increase followers, engagement, and brand awareness.
  • Create and edit engaging reels and videos to showcase the hotel's amenities and experiences.

• Customer Engagement:

  • Engage with customers and clients via phone calls, emails, and social media to address inquiries and feedback.
  • Foster relationships with existing and potential guests to enhance loyalty and satisfaction.

• Decision-Making and Analysis:

  • Analyze marketing data and metrics to evaluate the effectiveness of campaigns and strategies.
  • Make data-driven decisions to optimize marketing efforts and maximize ROI.

Requirements:

• Bachelor's degree in Marketing or related field.
• Minimum 2 years of proven experience in marketing.
• Previous experience in the hotel industry is a plus.
• Strong writing and decision-making skills.